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Junior Achievement inspires
and prepares young people to succeed in a global economy!

High School Programs
The High School Program strives
to help students develop the knowledge, skills, and attitudes necessary
to become productive citizens and workers.
As high school students begin
to position themselves for their future, there are many unanswered questions
about what lies ahead. Junior Achievement's high school programs help
students make informed, intelligent decisions about their future and
fosters skills that will be highly useful in the business world.
JA volunteers bring
real-life business experience and guidance into the classroom at a time
that represents an essential crossroads for young people.
JA Titan™
- (9th through 12th Grade)
A Titan™ Challenge
places high school students in the CEO’s seat and increases their
understanding of the real world of business. Young entrepreneurs are
taught in an engaging way about the nuances of running a global business
in a competitive, high-tech marketplace.
Students are given complete
control to manage and operate their own virtual business.
Success depends on how well they manage their company’s key decisions
such as:
- How much money to
spend on research and development
- What new innovations
to add to their product
- How to price their
product
- What to spend on
marketing and how it affects sales
- Making recommendations
for capital investment based on set parameters
- How much to produce
and how it affects price, sales and profit.
Companies (high school teams)
are challenged to outperform the competition in profit, sales, and market
share. Business decisions made on-line during the competition
impact and are impacted by other companies in the industry.
In preparation for the Titan™
Challenge, students take part in a 7 week program.
JA Titan enhances students’
learning of the following concepts and skills:
Concepts–Business
management, Capital investment, Charitable giving, Demographics, Fixed
costs, Four P’s of Marketing, Law of diminishing returns, Marketing,
Marketing research, Price, Product life cycle, Production, Research
and development, Target marketing, Variable costs
Skills–Analyzing
information, Critical-thinking, Data analysis, Decision-making, Mathematical
skills, Planning, Reading charts and graphs, Research, Teamwork, Working
in groups
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